YOU DON'T CHOOSE YOUR PASSIONS. YOUR PASSIONS CHOOSE YOU JEFF BEZOS

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” Jeff Bezos
“Patience, persistence, and obsessive attention to detail.” Jeff Bezos 
“What we need to do is always look into the future.” Jeff Bezos 
“Are you lazy or just incompetent.” Jeff Bezos 
“Profitability is very important to us or we wouldn’t be in this business.” Jeff Bezos 
“It’ so ambitious to take something as highly evolved as the book and improve on it.” 
Jeff Bezos 
“It’s not an experiment if you know it’s going to work.” Jeff Bezos 
“The human brain is an incredible pattern-matching machine.” Jeff Bezos 
“I don’t want to use my creative energy on somebody else’s user interface.” Jeff Bezos “Obsess about customers, not competitors.” Jeff Bezos 
“This has the potential to be bigger than anything we’ve ever done.” Jeff Bezos 
“It’s hard to find things that won’t sell online.” Jeff Bezos 
“I like to be counted on.” Jeff Bezos 

“Be stubborn on vision but flexible on details.” Jeff Bezos 
“One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions. Your passions choose you.” Jeff Bezos 
“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” 
Jeff Bezos “Life’s too short to hang out with people who aren’t resourceful.” Jeff Bezos
“Work hard, have fun, and make history.” Jeff Bezos